ReCycle was launched in conjunction with Steinberg, who marketed it as a companion to Cubase, as it brought a simple way of gaining control over tempo and timing of audio loops. The export medium was Propellerhead's own REX format. Their first release was ReCycle, a sample loop editor that could change the tempo of a loop without affecting the pitch. Propellerhead Software was founded in 1994 by Ernst Nathorst-Böös, Marcus Zetterquist and Peter Jubel, who still hold prominent positions within the company. Reason Studios (formerly known as Propellerhead Software) is a music software company, based in Stockholm, Sweden, and founded in 1994.
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